Tobin Postma

FIFA World Cup 2026 Vancouver Host Committee (opens in a new tab) 2025-2026

Director, Special Projects:

• Served as strategic advisor to the Host Committee Chief Delivery Officer for the fulfillment of the FIFA World Cup 2026 Host City obligations, including seven matches in Vancouver and a 28-day fan festival, spanning operational, commercial, and infrastructure components
• Co-lead for the development and implementation of Vancouver’s Human Rights Action Plan which included 13 priority action areas
• Led intergovernmental relations and strategic stakeholder management, with a particular focus on municipal, provincial, federal and indigenous governments as well as with international embassies, consulates, national football associations, travelling fan groups and community organizations

PETRONAS (opens in a new tab) 2023-2025

Head of Stakeholder Engagement and Communications, Corporate Sustainability:

• Shaped PETRONAS’ net-zero 2050 roadmap as a member of PETRONAS’ Corporate Sustainability Leadership Team, guiding sustainability integration across the global value chain
• Led a team of five staff who produced compelling, fact-based sustainability narratives and content for internal and external audiences, contributing to PETRONAS having the highest Sustainability Perceptions Value of any brand in Southeast Asia in 2024 and 2025, valued at USD 1.3 billion
• Developed engagement standards and practices for Indigenous Peoples and Local Communities for Nature-based Solutions projects that were in line with universal human rights stipulations, IFC performance standards and other relevant internationally recognized good practices, to ensure successful project implementation and positive community impact

City of Vancouver (opens in a new tab) 2014-2021

Director of Intergovernmental Relations and Strategic Partnerships:

• Led the City's intergovernmental relations strategy, managing a team of four staff and representing the City's position and interests by communicating, building relationships and negotiating with senior levels of government, such as regional, provincial, federal and First Nations on key City and Council priorities including affordable housing, transportation, the overdose crisis, climate resilience and Reconciliation
• Secured more than $149 million in government funding for affordable housing, emergency response, vulnerable populations, and natural infrastructure through strategic intergovernmental advocacy during COVID-19 recovery efforts

Director of Strategic Initiatives:

• Provided cross-organizational leadership for the City's efforts to manage street-level impacts of systemic social challenges, including poverty and the opioid crisis, as well as forming strategic partnerships tasked with implementing policies, pilots and strategies that addressed the root causes of these challenges
• Coordinated an interdepartmental operations group that worked to mitigate the downstream impacts of homelessness amongst Canada's most marginalized and vulnerable population, including safely managing four illegal tent cities and numerous encampments across the city
• Ran a multimillion-dollar community impact fund created through a partnership between three levels of government that supported solutions to economic, social and health and safety issues in Vancouver's Downtown Eastside

Strategic Issues Manager:

• Led the growth of a safe, legal, low-barrier and peer-run vending economy in Vancouver's DTES from one day per week to seven days per week, as well as managing a Street Vending Project Team which included Police, Fire, Engineering, Social Policy and Housing Outreach staff
• Primary contact for all strategic communications with responsibility for anticipatory issues management, media training and crisis communications as well as managing a team of three staff who responded to 10-15 media requests per day and were responsible for media monitoring, video production and organizing media events
• Strategic communications advisor to members of the City's Corporate Leadership Team, supporting an integrated approach to all communications within the City on topics such as real estate, human resources, sport hosting, emergency management, procurement and financial planning

ArcelorMittal (opens in a new tab) 2008-2013

Head of Media Relations:

• Acted as an official spokesperson for ArcelorMittal; responsible for leading media communications, including press releases, press trips and press conferences while managing a network of over 40 communicators tasked with protecting and promoting ArcelorMittal's global brand
• Managed financial calendar disclosures, including quarterly earnings and AGMs, with the Investor Relations team
• Oversaw external and internal communications for ArcelorMittal Mining, as well as coordinating local communications with mine sites in Bosnia, Brazil, Canada, Kazakhstan, Liberia, Mexico and Russia to ensure corporate messages were aligned and best practices adhered to
• Led social media engagement across the company creating and implementing its first Social Media Policy and guidebook for the unified development and management of local social media channels
• Managed ArcelorMittal's media engagement strategy for the London 2012 Olympic Games – an initiative which was honoured on multiple shortlists, including the CIPR Excellence Awards and SABRE Awards

Corporate Responsibility (CR) Specialist:

• Developed and implemented a company-wide community engagement strategy, benchmarked against international best practice standards (IFC, EBRD, ICMM) as well as created manuals and guidance documents and facilitated workshops held at sites for senior managers across Europe, and in Kazakhstan, Liberia, Russia and Ukraine
• Project manager for the global CR report that required liaising with key stakeholders and developing a reporting network that also fed into index questionnaires such as Global Reporting Index and Dow Jones Sustainability Index – where ArcelorMittal was a sector leader
• Created a CR Reporting template and guidance document for local CR reports that resulted in 14 country reports within two years, each with their own key performance indicators
• Led the implementation of the group CR strategy and KPIs through the creation of a company-wide employee engagement campaign that was available in 11 languages
• Supervised a network of more than 30 local CR coordinators to manage risk, build capacity and strengthen knowledge of CR issues through the development of webinars and collaboration with ArcelorMittal's Corporate University